Veteri
All Projects
For the hobby farming and urban gardening shop Veteri, mrkt'in took over acquisition, retention, and data analytics, building an efficient setup within a few weeks that drives both growth and profitability. In the process, we developed tools that don't exist elsewhere in the industry, such as a margin alert that makes daily contribution margin optimization possible.
Acquisition Marketing
- Optimization of Google and Microsoft Ads campaigns in collaboration with the agency Anocus
- Switch to POAS (Profit on Ad Spend) for consistent margin control
- Build-out and scaling of Meta Ads campaigns with a CPO under €15
- Build-out and optimization of the affiliate program
Retention Marketing
- Optimization of the welcome and onboarding flow with an increase in the email opt-in rate of up to 150%
- Setup of abandonment flows (abandoned cart, abandoned checkout, abandoned product views)
- Setup of replenishment flows (7, 14, 30, and 60 days)
Data Analytics & Dashboard
- Build of a contribution margin dashboard with daily automated updates, powered by coupler.io
- Setup of a margin alert dashboard that automatically sends daily email notifications with the latest alerts, unique in this form within the industry
- Creation of a seasonality dashboard based on AI and proprietary data
"Klaus and mrkt'in gave us the setup we needed to grow efficiently. The margin alert in particular, which doesn't exist anywhere else in the industry, is a real lever for our contribution margin in a fiercely competitive market." Marcus Scheffler, CEO Veteri GmbH
